Ever wondered what the profile of a modern day West Ham supporter is? According to the YouGov Profiler we are statistically likely to male, aged between 40-59, middle class, work in business, finance or transport/logistics and have up to £1,000 of disposal income available each month. Our politics are likely to on the far right of centre and the party we are most likely support is the Conservative party.
Our most likely pet is a fish, our favourite sport after football is cricket with Essex Cricket Club the most likely club we follow.
We mainly shop at Tesco, buy Ted Baker clothes, bank at Barclays and own a Ford or Peugeot.
Adam and Ants is our favourite music with Russell Brand our favourite celebrity.
We spend up to 50 hours per week online, up to 20 hours watching TV per week, we watch the Antiques road show, read the Sun or London Standard and Metal Hammer magazine.
We like Ian Holloway, Peter Cook, Karren Brady,Gary Lineker and Margaret Hodge
West Ham fans would describe themselves as environmentalists and easy going and occasional sentimental.
People who don’t like West Ham describe us as Arrogant, Talentless, Overrated, Sore losers and Hit or miss.
Does this sound like you? or anyone else you might know? Welcome to the wacky world of marketing profiling.
If you are on twitter you are likely to follow Iain Dale and Sheridan Smith according to YouGov!
https://yougov.co.uk/profiler#/West_Ham_United_F_C/demographics