An interesting initiative, this. It contains an important message, and is rather well done. Not sure I agree with all of it, but you have to accept the conclusion.

Jonny is a West Ham fan and this timely film is a rallying cry to the board. While the stadium move is a positive step, the board’s ongoing efforts to turn the fans’ beloved club into something more like a retail brand is alienating. Touching on important themes that cut to the heart of modern football, the film is an irreverent and ultimately rousing call for the board to remember that West Ham United means more to people than just a brand.

What do you think?