Earlier this week many West ham fans were angry that West ham’s marketing department over stepped the line by releasing an advert inviting fans to ‘See City’s Superstars at the Boleyn’ although it was only up for 12 hours it was widely seen after it was distributed on social media platforms.
The replacement advert
On Tuesday David Gold via his twitter feed agreed with the fans saying he apologised for the poor wording and agreed it should be about us and not the opponents.
With the move to the 54,000 seat Olympic stadium in 2016 it will be more important than ever for the West ham marketing department to attract new and possible neutral fans to fill the Olympic stadium whilst not upsetting their traditional West Ham fan base.
It will be a very fine line for them to tread. Hopefully they have learnt something from this public relations own goal this week.